04
[Project]
N4KU Puurobaari
[Client]
N4KU
[Year]
2025
[Challenge]
Stand out within a Christmas market environment
Translate a food concept into something relevant and visually distinctive
Work across multiple touchpoints (DOOH, signage, social media, market stalls)
Support virality by being instantly recognizable
Maintain coherence between two different locations
N4KU Puurobaari needed to feel both approachable and slightly disruptive. It fits into the warmth of a Christmas market, while still breaking the expected visual language of seasonal food branding.
[What I did]
Designed social media visuals and campaign assets
Created maps and wayfinding materials for visitors
Designed menus and point-of-sale materials
Developed signage and supporting print assets for the market environments
Maintained visual consistency across Kukontori and Tuomaan Markkinat
[About]
N4KU Puurobaari was a seasonal activation that appeared at both Kukontori and Tuomaan Markkinat during the Christmas period in Helsinki. The concept combined a playful food experience with strong cultural timing.
